Understand how we list restaurants to customers and ranking method on Deliveroo
What is the restaurant list?
The restaurant list is how we present restaurant / grocery stores to customers on Deliveroo. The higher up you are on the restaurant list, the more visible you are to customers.
Why do customers see different restaurant lists?
The restaurant list is personalised for each customer. Outlets will appear higher up the list for customers who are more likely to order from them.
For example, customers who always order healthy food will see outlets offering a healthier menu at the top of their list. People scrolling Deliveroo at breakfast time will see outlets serving breakfast foods at the top of their list.
This offers a better experience for customers and means you are more visible to customers who are likely to order from your menu.
Why is my store not appearing on the restaurant list?
Stores will only appear on the restaurant list if they are within the delivery radius of the post / area code the customer has entered on Deliveroo.
Sometimes the delivery radius of a store will be reduced when there is a shorter supply of riders, to make sure that your item arrives on time and in good condition.
If your store is closed it may not appear on the restaurant list. Make sure your opening hours are up-to-date and that you are set to 'Open for orders' on your Sunmi device or in 'Live Orders' on Hub.
How are new outlets ranked on the restaurant list?
To help you get started, we boost new outlets higher up on the restaurant list for the first 30 days you're on the Deliveroo platform.
After the first 30 days, your position on the restaurant list is affected by the same factors as other outlets.
How do I appear higher in the restaurant list?
We show your store to customers who are most likely to order from you, based on which outlets a customer has ordered from before and the behaviour of similar customers.
There are also important factors that you can influence, which can help your business appear higher in Deliveroo's restaurant list:
1. Customer ratings
Ratings can have an impact on your position in the restaurant list. Keep your ratings high by delivering on time, using quality packaging and avoiding missed or incorrect items. Find out more about increasing your ratings.
2. Menu photography
Stores with menu photos can boost their orders by 24%. Find out more about the importance of showcasing your food with photography.
3. Order acceptance rate
We've found that when a outlet rejects a customer order, it reduces the chances of that same customer reordering. For customers to have the best chance of a great experience on Deliveroo, we push outlets with a high order acceptance rate to the top of the app. To increase your order acceptance rate, switch on auto accept.
Link your website and social media channels to your Deliveroo brand page. This can increase traffic to your menu and can lift orders by up to 5%.
5. Estimated order duration
This is the time taken for a customer to receive their food / goods after placing their order through Deliveroo. The quicker you can prepare the items, the shorter the estimated order duration (EOD). A shorter EOD gives you a better chance of appearing higher up in the restaurant list. Learn more about how we calculate EOD and prep times.
6. Customer order history
We’ll recommend and sort stores based on customer order history, purchasing behavior and preferences.
7. Proportion of orders made during each hour of the day
We will feature outlets higher up the list at lunch time if the outlet has stronger business at lunch compared to dinner.