How to understand your Marketer adverts report and improve performance each time
When your Deliveroo Marketer advert has finished, you’ll get a report explaining how well it performed. Below you'll find information about how to learn and improve each time.
Explanation of key terms
A glossary of the terms you’ll see in your report, with handy definitions.
‘Menu views’ or ‘views’
The number of times a customer tapped on your advert and viewed your menu.
Your report only counts the menu views that came from your advert – we won’t include views from other places, for example, if a customer searched the Deliveroo app for your menu.
The number of times a customer placed an order after tapping your advert. Again, this only includes the orders generated through your advert.
This number is based on the last 24-hour period.
The number of customers who ordered from your store for the first time after tapping on your advert.
The total amount you spent on this advert. If this amount is less than the budget you set for your advert, you’ll see how much was left over.
Your campaign ends either at your end date or when your budget is used up, whichever comes first.
The budget amount you select refreshes every Monday until you choose to cancel.
How to read your report
Menu views and orders
Taken together, these metrics tell you how many people tapped on your advert and, of that number, how many decided to place an order (and how many didn’t).
If your report gives you a similar number of menu views and orders, congratulations – this means your menu is working hard to get customers to place orders.
If you had fewer orders than menu views, you could think about improving your menu to generate more orders next time.
Orders and new customers
Taken together, these metrics tell you how many orders came from customers who were already familiar with your store, and by contrast, how many customers decided to try your store for the first time after tapping on your advert.
This is an important metric if you’re aiming to attract new customers as well as generate orders.
Ways to improve your performance
Improve menu views
If your ad finished with money left in your budget, try increasing your cost-per-view next time – that way, your advert is likely to be more prominent in the Featured section and could generate more views.
Improve orders and new customers
Had lots of menu views but not many orders? Try adding photos and descriptions to all of your menu items.
They’ll make customers feel more confident in what they’re ordering and could help you get more orders next time. An informative menu also helps to encourage new customers to place their first order.
Improve average order value
To encourage customers to spend more when they order, you could experiment with upgrade offers. For example, add-on drinks and snacks, or purchase the next item at a discounted price. Make sure these items all have images and descriptions, too.