Learn more about using your own images to showcase your product
Partners can now add a personal touch to their menus by using their own imagery. Sending in your own imagery is free, and it’s a quick and effective way to add images to your menu and attract new customers.
Partners that would like to use their own images must make sure that they meet our brand guidelines.
There are four key requirements:
- Dish layout and placement - Does the general layout of the image look aesthetically pleasing?
- Aspect ratio - Are the images cropped to an appropriate size to fit our platform?
- Specifications - Are the images in the correct file type?
- Rights/ Legal Ownership - Do we have the intellectual property rights to upload the images?
What do we mean by aspect ratio?
'Aspect ratio' is simply the shape of an image.
- 1:1 images are square, with equal height and width (Use for menu item images)
- 16:9 images are rectangular, with a longer width than height - picture a widescreen television (Use for menu hero image)
1. Dish layout and placement
The way in which your dishes are laid out are important factors in showcasing your items. Choose a simple and uncluttered background so that the dishes really stand out.
- Shoot between 10 and 15 products. This helps show the customer the variety of products that you have on your menu
- Make sure that your products are always taking up the majority of the shot, leaving just a small margin at the top, bottom, and sides of the frame
- Including your own logo is optional, as your company name will appear under the hero image. If you want to add your own logo, put it on the left-hand side of the image, but make sure that it isn’t overlapping the product itself.
Menu item images
- Add some color: Choose a clear and clean background that will complement and highlight your item
- Centred: Make sure your item is in the center of the shot to showcase the whole of the product
- Use natural light: Try to avoid reflections and dark shadows
All menu item images should have one product in the center of the photo that clearly shows the product as it is. For example, if your beer is sold in a four-pack, make sure that there are four beers in the photo.
- Don’t overcrowd your hero image. The hero image will be the first photo on the menu that your potential customers will see. Avoid overcrowding the hero image as this may look messy and confusing
- Focus on the item. Please do not send in images with any hands, faces, text, watermarks or raw ingredients placed around the dishes. Raw ingredients are only allowed if they do not feature prominently and are clearly not part of the advertised item
- Don’t use collages or overly photoshopped images
Example of a good and bad hero image:
2. Aspect Ratio
The size and shape of an image should meet the requirements below so that the image quality does not change when viewing your menu on mobile or computer devices:
- Landscape orientation
- Hero image: at least 1920 x 1080 pixels (anything higher than this has to have a 16:9 ratio)
- Menu item image: at least 1200 x 800 pixels
- Ensure the whole item is in the frame
- The shot needs to be in focus, without visible grain
For item images always make sure that the entire item is in the shot with sufficient space, as the platform will crop the images to a 1:1 square ratio. We are unable to accept images where the full dish is no longer recognizable.
Example of an image we would not be able to accept:
The image must be in JPEG file format, we are unable to accept PNG, TIFF, or PSD files.
4. Rights/ Legal Ownership
Make sure that you own the images that are used on our platform, and have all the necessary rights to use them in this way.
We also do not accept any stock images found on stock websites or search engines.
You shall bear full responsibility for and shall indemnify Deliveroo in full against all losses suffered or incurred by Deliveroo arising out of or in connection with any claim brought against Deliveroo for alleged or actual infringement of a third party's rights (including any Intellectual Property Rights) arising out of, or in connection with any images you provide.
Please note: We reserve the right to restrict and remove any images that we feel are not in line with these guidelines from the platform.