Find out more about advertising your business using Marketer Adverts
How do I run an Advert?
First, open Hub and tap ‘Adverts’ on the left-hand side, under Marketer. From there, hit ‘Get started’.
You’ll set a maximum budget, as well as a cost for each menu view and we’ll deduct that cost from your budget every time a customer taps on your Advert.
Then, simply choose a start and end date for your Advert and publish it to the app.
Alternatively, you can select the “Continually” option and your budget will refresh automatically every Monday, unless you cancel.
More than one site? Choose to advertise specific sites or include them all.
How do Adverts on Deliveroo work?
When you create your Advert, you’ll set a maximum budget and a cost for each menu view. Paying more for each menu view will help to increase your Advert’s prominence, but bear in mind your budget might get used up faster if you choose this option.
If you reduce your cost-per-view, your Advert might not generate many menu views (if any).
You can set Adverts budgets to run as ‘one-of’ or
‘continually’ based on your need. Multiple adverts are available to maximize the result.
Read more in "How advertising works" on Deliveroo.
Where will my Advert appear on Deliveroo?
Adverts will appear in the ‘Featured section’ of the app and may appear as a “Paid Placement” or words to that effect, near the top of the relevant Cuisine page, among other places.
That means customers may see your brand name and photo before they start browsing Deliveroo. There are 10 Featured stores in the ‘Featured section’ at any one time and 1 on the Cuisine page.
How do I pay for running Adverts on Deliveroo?
Each week, we’ll debit the budget you used in the previous week from your next invoice.
You’ll pay for the number of clicks your Advert got in the previous week, with each click costing the cost-per-menu-view you set when you created your Advert.
When will my Advert end?
When your total budget is used up, at 23:59 on your end date or when you cancel your Advert, whichever comes first.
If you select the ‘Continually’ option, your budget will refresh every Monday, unless you cancel your Advert.
Who will be able to see my Advert?
To give you the best possible results, we’ll show your Advert to the customers we think are the most likely to engage with your business, for example, if they’ve ordered a similar item before.
This helps us look after your budget, as well as show customers Adverts that are the most relevant to them.
Your performance will also depend on other partners' bids / advertising strategy, as well as your own.
Pay more for each menu view and you’ll help to increase your Advert’s prominence but bear in mind, that way, your budget might get used up faster.
How should I set a total budget?
This should be the maximum you’d like to spend, across all the sites you’re advertising. You might spend less than your total budget, but you’ll never spend more.
If you set a larger total budget, your Advert might last longer and be more effective as you’ll be able to cover more menu views.
How should I set my cost for each menu view?
If you’re new to advertising with Deliveroo, it’s best to start with the starting amount of the bid slider when you’re creating your Advert.
If you reduce your cost-per-view below the recommended amount, your Advert might not generate menu views as expected.
Can I pause or change my Advert once it’s published?
No, yet you can edit your bid during a live campaign. If you want to create a new campaign, cancel the existing Advert at any time.
Can I run an offer and an Advert at the same time?
Yes. Combining offers and Adverts can be a powerful way to boost your growth.
From what we have seen so far with the use of this tool, running an offer can be a great way to encourage customers to place an order, after they tap on your Advert.
I’m not getting menu views through my Advert. What should I do?
Try editing your bid to a higher cost-per-view. That way, your Advert is likely to be more prominent in the app and could generate more views.
To encourage customers to view your menu, keep your menu with high quality or try launching Marketers would help.
Can I run Adverts for different sites at the same time?
You can run multiple campaigns to make sure that your sites run the Adverts best suited to you, and your customers.
Specific bids can be applied to each individual campaign or you can run multiple campaigns across a company.
Can I schedule multiple Adverts for the same time period?
You can now run multiple campaigns to make sure that your sites run the Adverts best suited to you, and your customers.